Queenie was recently a freelance creative lead at Neocha Edge, helping international clients like Gap, Coca Cola, Lane Crawlford to curate and direct collaboration projects with local art and design talents.
Prior, Queenie spent 4 years working at Nike China as Barand Design Manager. She was the design lead on the launch of Nike Digital Sports, London Olympic Campaign and the concept development of Nike’s innovation culture center at 798 Beijing Dashanzi.
2005 — 2007
Earlier years, she expanded her understanding of branding at TBWA/
TEQUILA, through working on large-scale re-branding & launch campaigns for Fortune 500 brands.